WXSL-LD in St. Elmo, IL appears to be poised to make a de facto move into the St. Louis market. Three job postings show on Indeed.com for positions at “WXSL Telemundo St. Louis”. The current WXSL is a low-power signal in St. Elmo, IL, southwest of Effingham. It is owned by SagamoreHill Kansas City, operator of KGKC Kansas City and its Columbia simulcast, KGKM. WXSL-LD cannot directly move into the market due to being co-channel with KNLC, so it is at this point a bit of a mystery how SagamoreHill intends to work this out.
Furthermore, the website https://telemundostl.com/ is live with St. Louis-specific content, and Facebook and Twitter accounts have been active for some time. Telemundo St. Louis is also a sponsor of this weekend’s upcoming “Fiesta in Florissant” festival.
Telemundo programming in St. Louis currently airs on WODK-LD RF channel 30, virtual 45. While I have not previously seen any local content or advertising on 45.1, thinking it to be a basic national feed, it appears that this either has changed or is about to. I will pay more attention to this channel going forward to see what kind of local content emerges and if I can get an ID screen. (Edit: Yes, local ads and IDs are running.)